Starbucks / STARS FOR EVERYONE

Previously, customers using Starbucks Rewards had to preload money into their account to earn stars—but some customers wanted the option to pay as they go. So Starbucks made it happen, launching new payment options suitable for everyone. My team and I helped them bring it to life with the Stars For Everyone campaign, including a TV spot, social posts, emails, and digital ads. Sip sip hoorayyy.

*Awarded a 2021 Shorty Award - Best in Restaurants

*Awarded a 2021 Bronze Addy Award

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